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Search Influence to Co-Lead AI Visibility in Higher Education Workshop at AMA 2026

NEW ORLEANS, LA - October 13, 2026 - PRESSADVANTAGE - 
Search Influence's Paula French will co-lead a workshop on AI visibility in higher education marketing at the 2026 AMA Symposium for the Marketing of Higher Education. The session will be presented alongside Tara Pope, director of marketing at the Program on Negotiation at Harvard Law School.
The workshop, titled "Build AI Visibility That Drives Enrollment," will take place Nov. 10 from 2 to 4 p.m. MST as part of the AMA Symposium, running Nov. 8-11 at the Gaylord Rockies Resort and Convention Center in Aurora, Colorado. The two-hour session is one of the Symposium's workshop-format offerings, designed for hands-on skill-building rather than a traditional lecture.

French and Pope will use Search Influence's work with the Program on Negotiation at Harvard Law School as a case study for assessing and building AI visibility. Attendees will receive a handout guiding them through the same assessment process for their own institution.
The session also introduces a model for converting AI search visibility into measurable enrollment outcomes, drawing on How Prospects Search in 2026, the latest comparative research from UPCEA and Search Influence. The research found that 58% of prospective students now use AI tools the way they would a traditional search engine, up from 50% in last year's report. Eighty-three percent read AI-generated overviews when one appears, and 64% said being cited in one increases their trust in that source, up from 56% a year earlier.
The same research found that most prospective students seriously consider three or fewer programs before applying, a narrow window that makes appearing among the sources an AI tool cites increasingly consequential. Because the report is designed as a year-over-year trend study rather than a one-time snapshot, it gives marketers a clearer picture of how quickly search behavior is shifting than a single survey could.
The session is intended to leave attendees with a customized, actionable plan based on how their higher education institution currently appears in AI search results, along with guidance on communicating AI visibility opportunities to their stakeholders.
"Enrollment teams are already seeing AI visibility affect their numbers. We built this workshop so attendees leave with a concrete plan based on where their institution stands today and the language to bring a case to their own leadership," said French.
French has more than 15 years of experience helping higher education institutions improve their online visibility and enrollment outcomes, and regularly contributes insights on SEO, analytics, and strategy to national audiences and industry publications.
The AMA Symposium for the Marketing of Higher Education has run for more than 30 years and brings together higher education marketers for peer-reviewed programming on strategy, enrollment, and institutional reputation. Sessions are selected through peer review and designed to give attendees practical strategies they can apply directly to their enrollment marketing programs. Registration and additional session details are available through the American Marketing Association's event page for the 2026 Symposium. Institutions looking to assess their own AI visibility can also access Search Influence's SEO & AI Search Workbook for Higher Education Websites.
For more information on Search Influence’s work as a higher education SEO agency, visit https://www.searchinfluence.com.
About Search Influence


Search Influence is a digital marketing agency specializing in AI and organic search engine optimization, digital advertising, and analytics for higher education, hospitality, and healthcare. Founded in 2006, Search Influence's core purpose is to optimize potential. The agency collaborates with well-regarded brands and institutions both nationally and locally in New Orleans. Clients include: Harvard University, New Orleans & Company, and Audubon Nature Institute.
###
For more information about Search Influence, contact the company here:
Search Influence
Angie Scott
(504) 208-3900
info@searchinfluence.com
1423 Pine St New Orleans, LA 70118

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SDVOSB Expands 300-Language Interpretation Network Across Midwest

Columbus-Based SDVOSB Grows Multilingual Translation Services Across the Midwest
  Columbus, United States - October 12, 2026 / Bond Enterprise Language Services / 
  
Bond Enterprise Language Services (BELS) has expanded its multilingual translation and interpretation network across the Midwest, extending access to more than 300 languages for healthcare systems, legal proceedings, government agencies, and enterprise clients throughout the region. The Columbus, Ohio-based firm, operating as a Service-Disabled Veteran-Owned Small Business (SDVOSB), is scaling its infrastructure to meet the communication demands of institutions that serve linguistically diverse populations across multiple states.

Expanding the Interpretation Infrastructure Midwest-Wide

BELS operates from its Downtown Columbus headquarters at 341 S 3rd St Suite 100, Columbus, OH 43215, and has built its regional footprint by connecting clients to a professional linguist network of more than 20,000 specialists. The expansion deepens that coverage across the Midwest, making on-demand interpretation and certified translation Columbus Ohio services available to organizations that require immediate, round-the-clock access. With 24/7 availability built into its service delivery model, BELS addresses the operational reality that communication needs in healthcare emergencies, legal proceedings, and public services do not conform to business hours.
The expanded interpretation infrastructure Midwest network supports over 300 languages, including widely spoken languages such as Spanish, Mandarin, Arabic, Somali, and Amharic, as well as less commonly requested languages and dialects that are often difficult to source through conventional agencies. This breadth of coverage positions BELS to serve states across the Midwest where communities speaking these languages have grown significantly and where institutions face documented gaps in language access compliance.

Serving Healthcare, Legal, and Government Clients

Hospitals and health systems represent one of the primary sectors driving demand for BELS services in the region. Federal law requires healthcare organizations receiving federal funding to provide meaningful language access to patients with limited English proficiency, and the cost of non-compliance -- ranging from patient safety risks to regulatory penalties -- has made professional interpretation a institutional priority. BELS provides both in-person and remote interpretation options to support clinical consultations, discharge instructions, informed consent processes, and emergency triage communications.
Legal proceedings present an equally structured need. Courts, law firms, and public defenders operating in the Midwest require certified interpreters and document translation that meets evidentiary standards. BELS delivers certified translation services for legal documents including contracts, depositions, immigration filings, and court orders, ensuring accuracy and chain-of-custody documentation that legal professionals require.
Government agencies at the municipal, county, and state levels also engage BELS to satisfy language access obligations under Title VI of the Civil Rights Act. From public benefits enrollment to emergency management communications, these agencies rely on the firm's network to deliver accurate interpretation and localization without the delays associated with traditional staffing models.

A Veteran-Owned Business with Regional Reach

BELS holds SDVOSB certification, a designation that reflects the ownership and operational involvement of a service-disabled veteran. This status makes BELS a qualifying vendor for federal and state procurement programs that set aside contracts for veteran-owned businesses, giving government clients an additional compliance pathway when selecting language service providers.
"Expanding our multilingual translation services across the Midwest is about closing real gaps in language access that directly affect how people interact with healthcare providers, courts, and government services," said Brandon Bond, of Bond Enterprise Language Services. "Our network exists to make sure that a patient in a hospital room or a family in a courtroom can communicate fully and accurately, regardless of the language they speak."
The expansion includes a broadened geographic presence detailed through the company's locations directory, which maps service availability across Midwest markets. Enterprise clients and institutions seeking to evaluate the scope of the network can access the full service overview through the Bond Enterprise Language Services website.

About Bond Enterprise Language Services

Bond Enterprise Language Services is a Service-Disabled Veteran-Owned Small Business headquartered in Downtown Columbus, Ohio, that provides multilingual translation services, interpretation, and localization across more than 300 languages. The company supports healthcare systems, legal institutions, government agencies, and enterprise organizations through a professional linguist network of over 20,000 specialists with 24/7 on-demand availability.
Learn more at Bond Enterprise Language Services
           
  
       
Contact Information:
 Bond Enterprise Language Services
 
341 S 3rd St Suite 100 
 Columbus, OH 43215
United States
 
 Brandon Bond
 +1 (614) 636-2905
 https://www.bondenterpriselanguageservices.com

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Constantine "Costa" Kapothanasis II Acquires The Lubri-Loy Company, Carrying a 77-Year-Old American Lubricant Brand Into Its Next Era

Founded in St. Louis in 1949 and on the grid at the 1953 Indianapolis 500, the heritage lubricant maker gets a new owner, a new look and a plan to return to the service bay.
ST. LOUIS - Oct. 12, 2026 - PRLog -- Constantine "Costa" Kapothanasis today announced that he has acquired The Lubri-Loy Company, Inc., the St. Louis-born lubricant maker in business since 1949. Kapothanasis is president and CEO of quick-lube operator Costa Oils Inc. and runs the Costa Filters performance filtration brand. He purchased 100% of the company from longtime owner David Graham through a private holding company. Terms were not disclosed.
Lubri-Loy keeps its name, its product line and the customer and distributor relationships it has built over decades. Company headquarters will remain in St. Louis, the city where Lubri-Loy was founded, with offices at the historic 701 Market Street. What changes is the ambition behind it.
"Lubri-Loy has been keeping American engines and machines running since Harry Truman was in the White House," said Kapothanasis. "You cannot build a 77-year-old brand. You can only inherit one and be worthy of it. My job is to protect what generations of customers have trusted and give this name the growth it has earned."
"Lubri-Loy has been a part of my life for a long time, and I was never going to hand it to someone who saw only a balance sheet," said David Graham. "Costa knows this industry, he respects where this brand came from, and he has the energy and the reach to take it places I could not. I cannot think of a better steward for the next 77 years."
Seventy-Seven Years in the Making
The Lubri-Loy name first went on a product in April 1949, according to the company's original federal trademark registration. That product was an oil additive, made in St. Louis, formulated to free sticky valves and cut engine friction. America was in the middle of its postwar car boom, and Lubri-Loy grew up alongside it.
Through the 1950s and 1960s the company became a familiar St. Louis name. It advertised in the city's newspapers and expanded its plant at 6319 Wilson Avenue under president Gene Brenfleck. In 1958 it introduced Clean 'N Tune, a treatment for carburetors, spark plugs, valves and rings. In 1960 the brand crossed the border with the formation of Lubri-Loy Canada Ltd. in St. Catharines, Ontario.
Over the decades that followed, Lubri-Loy moved from the corner service station to the factory floor. Under David Graham, who led the company for more than two decades, it built out its industrial line and its export business in Asia. Today Lubri-Loy supplies industrial oils, greases, food-grade lubricants and maintenance chemicals to plants and distributors across the United States.
The promise has not changed in 77 years: premium lubricants, without premium prices.
A Place in American Automotive History
Lubri-Loy was born the same year as the modern American engine. Cadillac and Oldsmobile introduced their high-compression overhead-valve V8s for 1949, and NASCAR ran its first Strictly Stock race that June. Faster, tighter, hotter engines asked more of the oil inside them. Lubri-Loy was made for that moment.
Four years later the brand was at the Brickyard. On May 30, 1953, the No. 62 Lubri-Loy Special, a Kurtis Kraft-Offenhauser driven by Joplin, Missouri, native Spider Webb, took the green flag from the 18th starting spot in the Indianapolis 500. The race is remembered as the "Hottest 500," run in heat so severe that relief drivers took over cars up and down the field. The Lubri-Loy Special was credited with 19th place, the best Indianapolis finish of Webb's career.
Because the Indianapolis 500 counted toward the World Drivers' Championship from 1950 through 1960, the Lubri-Loy Special still appears in Formula 1's official results.
Few independent lubricant brands can say they arrived at the dawn of the V8 era, raced at Indianapolis and are still shipping product 77 years later. Lubri-Loy can.
The Next 77 Years
Kapothanasis plans to pair Lubri-Loy's heritage with the tools of a modern lubricants business. The first moves are already underway:
 A new look rooted in the old one. Lubri-Loy returns with a bold block-letter wordmark in black, white and orange, and with "Lubri-Loy Roy," the brand's mascot.
A rebuilt lubriloy.com. The new site carries the full product catalog with spec sheets, a distributor locator, direct ordering and a heritage archive of the brand's vintage advertising and racing history.
Lubri-U. A new training and product-knowledge platform gives the Lubri-Loy team courses, certifications and a single library of technical documents.
A return to the service bay. Lubri-Loy plans to bring automotive products back to its line, starting in the more than 60 quick-lube locations operated by Costa Oils Inc.
Continuity for industrial customers. Existing products, part numbers, ordering channels and distributor relationships remain in place.
 
"The history is the asset," Kapothanasis said. "The plan is simple. Keep every customer we have, tell the story this brand has earned, and put Lubri-Loy back in the hands of people who turn wrenches for a living. This company started under the hood of the American car. It belongs there again, and on every plant floor in the country."
About The Lubri-Loy Company
Founded in St. Louis in 1949 and still headquartered there, The Lubri-Loy Company supplies industrial oils, greases, food-grade lubricants and maintenance chemicals to manufacturers, maintenance teams and distributors. The brand began as an automotive oil additive, raced at the 1953 Indianapolis 500 and has served American industry for 77 years under one promise: Premium Lubricants, Without Premium Prices. Learn more at lubriloy.com.
The Lubri-Loy Company, 701 Market St, Ste 110, Saint Louis, MO 63101
About Constantine "Costa" Kapothanasis
Constantine "Costa" Kapothanasis is president and CEO of Costa Oils Inc., a Hanover, Pennsylvania company that operates more than 60 quick-lube locations across multiple states. He also runs Costa Filters, a performance filtration brand, and has a long record of motorsports marketing. Kapothanasis acquired The Lubri-Loy Company through a private holding company; Costa Oils Inc. is not a party to the transaction.

Contact
press@lubriloy.com
8775827456
Photos: (Click photo to enlarge)
     

Source: The Lubri-Loy Company
Read Full Story - Constantine "Costa" Kapothanasis II Acquires The Lubri-Loy Company, Carrying a 77-Year-Old American Lubricant Brand Into Its Next Era | More news from this source
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LS2 Partners with Angels Of Dirt's "Next Chapter Racer" Series Celebrating Women and Girls in Motorsports

Director will produce short documentaries spotlighting the lives, journeys, and experiences of amateur women and girls competing in today's motorsports landscape.
MADISON, Wis. - Oct. 12, 2026 - PRLog -- FOR RELEASE
LS2 Joins Angels Of Dirt's "Next Chapter Racer" Video Series as Supporting Partner
Short film project showcases the lives of amateur women and girls competing in today's motorsports arena.
LS2 has joined Angels Of Dirt's Next Chapter Racer (NCR) project as a supporting partner, providing helmets to competitors featured in the new profile series showcasing amateur women and girls competing in motorsports.
The series is an expansion of the 2024 award-winning documentary Angels Of Dirt, directed by Wendy Schneider. Shot over 17 years, the film follows the life of AMA Pro Racer Charlotte Kainz and women competing in flat track racing. Angels Of Dirt is now available to watch for free on YouTube.
"I'm excited to be working with LS2 and to be part of a collaboration that shares such a strong commitment to safety and style. The Next Chapter Racer series will illuminate the many sides of women and girls in amateur racing," said Schneider, creator and director of the NCR series. "Racing is only one part of their story. Behind every rider are families, friendships, challenges, goals and sacrifices. This series will bring those experiences forward and give riders the opportunity to share the stories that make them who they are."
LS2's involvement brings together two organizations with a shared interest in the people behind the helmet. The collaboration provides featured racers with quality protective equipment while helping the NCR document their individual journeys throughout the racing season.
One of two racers being profiled in 2027 is nine-year-old Rylee Raines of Santa Maria, California. Rylee will compete in the Golden State Championship and FIM Moto Mini USA Cup.
The helmet will be featured throughout the series as Rylee's racing season progresses, becoming a brand ambassador for both Angels Of Dirt and LS2 as part of the visual story of her season both on and off the track. Rylee's custom LS2 helmet will be painted by California artist Sienna Fanizza known as, Sienna Originals.
NCR launched in 2026 with 17-year-old Paige Keck from Neenah, WI, who completed her season by winning the Women's Championship at the AMA Amateur Nationals in Du Quoin, IL.
Additional racers and episodes will be announced as production continues.
The Next Chapter Racer is a project of Angels Of Dirt, LLC, directed by Wendy Schneider.
For more information, visit www.angelsofdirt.com
About Angels Of Dirt Next Chapter Racer Series
The Next Chapter Racer is a short-form documentary series following amateur women and girls competing in motorsports. The series documents the challenges and experiences that shape each racer's program.
About LS2
LS2 is a global powersports brand with more than three decades of experience designing and manufacturing products for riders around the world. Since its beginnings in 1990, LS2 has grown from a helmet manufacturer into an international brand recognized for its commitment to innovation, performance, safety, and value.
Today, LS2 offers a growing range of products spanning helmets, riding apparel, gloves, boots, goggles, and accessories. From everyday street riders and long-distance adventurers to off-road enthusiasts and professional racers, LS2 develops products designed to meet the demands of riders at every level.
With a presence in markets around the world and a continued investment in product development and racing, LS2 remains focused on pushing forward and redefining what riders can expect from their gear.
LS2. Always Ahead.
Director, Wendy Schneider
Schneider is an award-winning filmmaker, director and creative producer whose work spans documentary film, audio and music. She is the founder of Coney Island Studios and director of Angels Of Dirt, a 17-year documentary project that premiered at festivals across the U.S. and Europe. The film won Best Documentary at the 2024 Wisconsin Film Festival, world-premiered at the Lisbon Motorcycle Film Festival and won the Excellence in Filmmaking award at the 2024 Driftless Film Festival.
Media inquiries:
angelsofdirtmovie@gmail.com
Website:
www.angelsofdirt.com

Contact
Angels Of Dirt, LLC
***@gmail.com
Photos: (Click photo to enlarge)
    

Source: Angels Of Dirt, LLC
Read Full Story - LS2 Partners with Angels Of Dirt's "Next Chapter Racer" Series Celebrating Women and Girls in Motorsports | More news from this source
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Wisconsin Stamping & Manufacturing Highlights Industrial Benefits of Raschig Rings

GERMANTOWN, WI - October 12, 2026 - PRESSADVANTAGE - 
Wisconsin Stamping & Manufacturing, an ISO 9001 certified metal fabrication company located in Germantown, Wisconsin, has released new information detailing the industrial benefits of raschig rings and their expanding role across chemical processing and separation operations. The announcement outlines how the company manufactures these random packing components for facilities that depend on efficient mass transfer, and it clarifies the material options and performance characteristics that engineers weigh when specifying packing media for demanding environments.
Raschig rings are tubular metal pieces that typically feature an equal length and diameter, and they are used as random packing materials inside process equipment. When loaded into a column or vessel, the rings settle into a randomly packed configuration that creates a large amount of surface area within a compact footprint. That surface area, combined with the open geometry of each ring, promotes contact between liquid and vapor streams and supports the chemical and physical exchanges that many industrial processes require.
The company noted that raschig rings serve a wide range of applications. They are commonly installed in fractional distillation columns, quench towers, and gas absorption and stripping systems, and they are also used as media supporting reactor internals. In each case, the packing helps distribute flow, increase interfacial contact, and improve the overall efficiency of mass transfer operations. Because the rings can be produced in numerous sizes, they allow process engineers to tailor packing characteristics to the throughput and separation goals of a specific unit.
Material selection is a central consideration in the company's approach to raschig ring production. Wisconsin Stamping & Manufacturing produces rings from stainless steel, carbon steel, aluminum, copper, nickel, exotic alloys, and superalloys. This range gives customers the ability to match a packing material to the temperature, pressure, and chemical exposure conditions of their process, whether the priority is corrosion resistance, thermal stability, or cost control across a large fill volume.
According to the company, three benefits define the value of metal raschig rings in industrial settings. The first is comparatively low cost, made possible by the breadth of available metals and the ability to specify an economical alloy where process conditions permit. The second is durability, as metal rings can withstand caustic chemicals and extreme temperatures that would degrade other packing materials. The third is high capacity paired with strong separation efficiency, which allows facilities to process significant volumes while maintaining the quality of the separation.
"Raschig rings remain one of the most dependable forms of random packing available to process engineers, and the material really is what makes the difference," said David Renner, Director of Manufacturing at Wisconsin Stamping & Manufacturing. "When a customer tells us about the temperatures, the chemistry, and the throughput they are dealing with, we can point them toward the alloy that will hold up and perform the way they need it to over the long run."
The company also produces pall rings, a related packing product that features perforated windows around the perimeter of the ring. Those openings increase flow rates and reduce the fouling that can occur with standard raschig rings, giving engineers an additional option when a process calls for higher capacity or lower pressure drop. Offering both product types allows the company to support a broader set of separation and processing requirements from a single manufacturing source.
Wisconsin Stamping & Manufacturing operates from Germantown, Wisconsin, and brings nearly 70 years of metal manufacturing experience to its packing media work. The company recently acquired DJS Manufacturing as a subsidiary and partners with WorldSource Fasteners, additions that broaden its production capabilities and supply relationships. Its ISO 9001 certification reflects a documented quality management system that supports consistency across product lines.
"Our customers are running processes where reliability is not optional, so we take the same care with a packing component that we would with any critical part," Renner said. "The goal is always to deliver rings that arrive to specification and perform in the field."
Raschig rings continue to hold a foundational place in distillation, gas absorption, stripping, and related chemical processing operations, and the durability and material flexibility of metal packing keep it relevant for facilities operating under harsh conditions. Wisconsin Stamping & Manufacturing produces these components to support industries that depend on efficient and reliable mass transfer.
For more information, visit www.wisconsinstamping.com.


 
###
For more information about Wisconsin Stamping and Manufacturing, contact the company here:
Wisconsin Stamping and Manufacturing
Mike Cegielski
888-236-8838
info@wisconsinstamping.com
N110 W13455 North Patton Court Germantown, Wisconsin 53022
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