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Search Influence and UPCEA Featured in The Chronicle of Higher Education on AI Search

NEW ORLEANS, LA - November 09, 2026 - PRESSADVANTAGE - 
The Chronicle of Higher Education interviewed Paula French of Search Influence and Bruce Etter of UPCEA on how colleges can get noticed by AI, in its November 2 Daily Briefing newsletter. French is director of sales and marketing at Search Influence, and Etter is senior director of research and consulting at UPCEA.
Founded in 1966, The Chronicle of Higher Education serves what it describes as millions of educators, administrators, researchers, and policymakers. Its Daily Briefing newsletter, written by Rick Seltzer and Beckie Supiano, ran the interview under the heading "How to Win Prospects and Influence AI." The newsletter noted that colleges seeking online attention have to account for prospective students using AI tools such as Claude and ChatGPT, as well as searching for programs on Google.

The Chronicle's interview highlights findings from How Prospects Search in 2026, the second annual study from UPCEA and Search Influence on student search behavior. According to the research, 80% of respondents say they are likely to use search engines to research programs, while 54% say they are likely to use AI-powered tools. Thirty-five percent use AI to determine the best program for their goals.
The study surveyed 1,057 qualified adults ages 18 to 60 who are interested in continuing and online education, with fieldwork from May 5 to 14, 2026. It found that 39% of respondents use AI search daily, up from 24% a year earlier, and 83% read AI-generated overviews when they appear. Sixty-four percent say being cited as a source makes them trust an institution more, up from 56%, and 56% consider three or fewer programs before applying.
"Consideration sets are already quite small to begin with, and if your brand, program, institution isn't ready for that, you might be eliminated even if you have the best program, just based on how some of these learners are searching," Etter told the Daily Briefing.
In the interview, French said AI search changes how prospects find niche programs. "[AI search] has the ability to connect a prospect with a very niche program in a way that Google simply never could," she said. Prospects may not know how to search for a specific program, but they can describe their current work and career goals. "AI engines have a way to kind of match these specific things about this person and what they're looking for with those specific things about your program," French said.
Etter said .edu sites carry built-in trust and that learners look for details such as program cost and outcomes, which are often not visible. Building program pages that both learners and AI tools can easily understand is a practical place to start.
French explained that AI tools run many deeper searches, known as fan-out queries, when they compile an answer, so institutions need a presence across related prompts. University websites play a large role in the answers, followed by other publicly available sources. Social media, top-10 lists, comparison pages, and media sources are also cited frequently.
"Even before you touch your site, you want to understand where you are today," French said. She recommended keyword and prompt research, followed by tracking AI visibility to set a baseline. From there, institutions can optimize their own websites and reinforce the same message elsewhere on the web.
The full interview appears in The Chronicle of Higher Education's November 2 Daily Briefing, available to subscribers.
For more information about Search Influence's AI search services for higher education, visit https://www.searchinfluence.com/.
About Search Influence


Search Influence is a woman-owned, ROI-focused digital marketing agency that helps drive prospects into and through the marketing funnel with analytics-backed strategies, including organic and AI SEO and paid digital advertising. Founded in 2006, Search Influence’s core purpose is to optimize potential. The agency collaborates with well-regarded brands and institutions both nationally and locally in New Orleans. Clients include Harvard University, New Orleans & Company, and Audubon Nature Institute.
###
For more information about Search Influence, contact the company here:
Search Influence
Angie Scott
(504) 208-3900
info@searchinfluence.com
1423 Pine St New Orleans, LA 70118

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Veteran-Owned Owensboro House Painters Thank Local Veterans This Veterans Day

Owensboro Painting Contractor Bebout That Paint Brings 12+ Years and a Veteran Discount
  Owensboro, United States - November 8, 2026 / Bebout That Paint LLC / 
  
OWENSBORO, Ky., November 6, 2026. Bebout That Paint, a veteran-owned team of house painters serving Owensboro and Daviess County, is marking Veterans Day by reminding local veterans that it gives veterans a 10% discount on its painting work.
The painting contractor paints homes and businesses across Owensboro and Daviess County, in Reynolds Station, and across the Ohio River in Evansville, Indiana. The company has more than 12 years of industry experience.
Painting is the core of the work:

Interior painting of walls, ceilings, trim, baseboards and cabinets, plus wallpaper removal and drywall repair.
Exterior painting of wood, brick and vinyl siding, shutters, fences and decks.

The crew also pressure washes, on its own or as prep before painting, and stains and seals decks and patios.
Veterans and other homeowners start with a free estimate and a free color consultation. Before painting starts, the crew moves and protects the furniture, and it uses Sherwin-Williams paint. The company also runs seasonal discounts during the year.
Owensboro homeowners rate Bebout That Paint 4.9 stars from more than 50 Google reviews. In one review, Pamela T. wrote that the company painted her entire garage and house foundation and helped her find "just the right paint colors to match my house." Karie B. wrote that the crew removed wallpaper in three rooms and was "considerate to the fact we are working from home as well."
Veterans can mention the discount when they call (270) 215-4645 or request a free painting estimate at https://beboutthatpaintllc.com today.
About Bebout That Paint
Bebout That Paint LLC is a veteran-owned painting contractor serving Owensboro, Kentucky, with more than 12 years of industry experience. Its house painters provide interior and exterior painting, along with pressure washing and deck and patio staining and sealing, for homes and businesses in Owensboro, Daviess County, Reynolds Station and Evansville, Indiana. It offers free estimates, free color consultations and a 10% discount for veterans.
           
  
       
Contact Information:
 Bebout That Paint LLC
 
Owensboro, KY 42301 
 Owensboro, KY 42301
United States
 
 Trey Bebout
 (270) 215-4645
 https://beboutthatpaintllc.com

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Nearly Two Decades of Science-Backed Sports Nutrition in Lake Jackson

Advanced Nutrition Marks Nearly 20 Years Serving Lake Jackson Athletes with Proven Formulations
  Lake Jackson, United States - November 8, 2026 / Advanced Nutrition / 
  
Advanced Nutrition is marking nearly two decades of serving the Lake Jackson, Texas fitness and athletic community, a milestone that founder Jason Phillips says reflects the sustained demand for straightforward, evidence-based guidance in a supplement market often crowded with inflated claims and opaque ingredient lists.

A Foundation Built on Transparency, Not Marketing

From the outset, Jason Phillips structured Advanced Nutrition around a simple principle: athletes deserve to know exactly what they are putting into their bodies and why. While much of the sports nutrition industry has leaned on proprietary blends - formulations that mask individual ingredient dosages behind a branded label - Advanced Nutrition has consistently published transparent formulations, allowing athletes to evaluate each component against available research rather than taking a manufacturer's word for it.
That approach has shaped every product decision at the Lake Jackson-based operation. Rather than cycling through trend-driven formulas or reformulating products around whatever ingredient is generating marketing buzz, the brand has focused on compounds with documented research support. The result is a catalog built for athletes who treat nutrition as a performance variable, not a lifestyle accessory.
"We built this brand on science and honesty - no proprietary blends, no hype, just formulations that work and athletes who can see exactly why," said Jason Phillips, founder of Advanced Nutrition.

Science-Backed Athletic Supplements for Serious Athletes

The sports nutrition Lake Jackson TX market includes recreational gym-goers, competitive athletes, and active professionals who each bring different performance goals and different levels of nutritional literacy. Advanced Nutrition has positioned itself to serve the more demanding end of that spectrum - athletes who ask specific questions about dosing, timing, and mechanism of action rather than simply responding to before-and-after imagery.
Advanced Nutrition Jason Phillips has emphasized that the brand's role is not to sell a feeling but to support measurable outcomes: improved recovery between training sessions, sustained energy output during competition, and body composition changes tied to documented nutritional strategies. That emphasis on outcomes over emotion has defined the brand's communication style and product selection since its founding.

Differentiating From Industry Gimmicks

The supplement industry has long relied on proprietary blend labeling, celebrity endorsements, and aggressive before-and-after marketing to move product. Advanced Nutrition has taken a deliberately different path. By avoiding proprietary blends, the brand ensures that athletes can cross-reference formulations with published research and make informed decisions about what fits their training protocols.
This approach also allows the brand to avoid reformulating products for marketing purposes rather than scientific ones. When science-backed athletic supplements are developed around evidence rather than trend cycles, they tend to remain consistent - which is itself a form of transparency that athletes with long training histories tend to value.

About Advanced Nutrition

Advanced Nutrition is a sports nutrition company based in Lake Jackson, Texas, founded by Jason Phillips. The brand specializes in transparent, science-backed athletic supplements designed to support performance and recovery for serious athletes. Advanced Nutrition rejects proprietary blends and marketing-driven formulations in favor of straightforward, research-informed products.
Learn more at Advanced Nutrition
     
  
       
Contact Information:
 Advanced Nutrition
 
120 Circle Way #5b, Lake Jackson, TX, USA 
 Lake Jackson, TX 77566
United States
 
 Jason Phillips
 +1-979-292-0515
 https://www.advancednutritiontx.com

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Castle Rock Founder Launches XTRACT Ai, an Ai-First Marketing and Growth Company

XTRACT Ai Launches in Castle Rock as Ai-First Marketing Agency with Fractional CGO Option
  Castle Rock, United States - November 7, 2026 / XTRACT Ai / 
  
Josh Jurkovich brings 25+ years in sales to a company that builds, runs and teaches the Ai systems behind growth, so local businesses get found, get booked and keep their people.
CASTLE ROCK, Colo., November 2026 — Josh Jurkovich, a Castle Rock entrepreneur with more than 25 years in sales and marketing, has launched XTRACT Ai, an Ai-first marketing and growth company that helps founders lead their companies and their teams into the Ai era.
XTRACT Ai works as an outside growth team. It builds the systems, runs the marketing and drives the Ai tools that help customers find and book a business, then trains the client's own team to run them. For local service businesses, that means Google Business Profile management, local SEO, reviews, websites built to turn visitors into booked jobs, and "Ai visibility": showing up when customers ask ChatGPT, Gemini or Google who to call. For growing companies, XTRACT Ai builds Ai websites, runs SEO, and serves as a fractional chief growth officer, a part-time executive who owns the whole growth plan across product, marketing and sales.
"Ai is coming for every company, whether we like it or not," said Jurkovich. "Most founders I talk to know it. They want to do something about it, but they're too busy running the business to lean in. They don't need another Ai tool. They need someone in their corner who will build it, run it, and then teach their people to drive it. Ai should be the reason your team becomes more than they were, not the reason you let them go."
As an Ai marketing agency in Castle Rock, the company's work starts with a strategy call that looks at where a business stands today and finds the single constraint holding back growth. XTRACT Ai also offers free training at xtract.ai/training: short video lessons on each tool in its XTRACT Ai Labs system, covering who a business serves, what it sells, how it brings in buyers and how it turns them into clients.
"I spent years buying courses and programs and building half-finished things," Jurkovich said. "Everything we do now came out of doing it the wrong way first. I failed so our clients don't have to."
XTRACT Ai serves businesses across the Front Range and nationally, including home services, health and wellness, professional services, manufacturing, finance, real estate and nonprofits.
About XTRACT Ai
XTRACT Ai is an Ai-first marketing agency and growth company based in Castle Rock, Colorado. It helps founders lead their people, serve their customers and build something that lasts, by building and running the systems behind growth and training teams to drive them. Learn more at xtract.ai.
Media contact
Josh Jurkovich, Founder, XTRACT Ai
(313) 513-6117 · josh@xtract.ai · https://xtract.ai
        
  
       
Contact Information:
 XTRACT Ai
 
3706 Mojo Ct 
 Castle Rock, CO 80108
United States
 
 Josh Jurkovich
 (313) 513-6117
 https://xtract.ai/

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