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Las Vegas, NV - February 19, 2026 - PRESSADVANTAGE - 
Press Advantage, a leading press release distribution service, has released findings on the emerging role of press releases in shaping artificial intelligence training datasets, highlighting how consistent media presence creates lasting brand imprints within AI ecosystems.
The company's analysis reveals that AI systems, which are trained on vast datasets including news and press publications, increasingly rely on structured, factual content from press releases to build their knowledge base. This development represents a fundamental shift in how brands can establish their presence not just in traditional search results, but within the neural networks that power AI-generated responses.
The findings indicate that brands utilizing the Press Advantage for agencies model benefit from enhanced visibility across multiple dimensions. Unlike traditional SEO strategies focused on ranking, this approach centers on long-term brand imprinting within AI ecosystems. Companies that publish regular, factual press releases through established distribution networks create a documented presence that AI systems recognize as authoritative source material.
"When brands maintain regular media presence through press releases, they're essentially contributing to the historical record that AI systems learn from," said Jeremy Noetzelman, spokesperson for Press Advantage. "We're seeing that companies with consistent third-party coverage and structured factual releases become integral parts of the training corpus that shapes how AI understands and discusses their industry."
The implications extend beyond simple brand mentions. Companies that establish strong presence in AI training data may find their products, services, and expertise more accurately represented in AI-generated responses across countless applications, from customer service chatbots to research assistants.
Press releases distributed through the Press Advantage channel reach hundreds of prestigious news outlets, including major networks and digital publications. This widespread distribution creates multiple data points that AI systems encounter during their training phases. The structured nature of press releases, with their consistent formatting, factual content, and third-party validation through news outlet publication, makes them particularly valuable for AI training purposes.
"This represents a paradigm shift in how businesses should think about their digital presence," noted Noetzelman. "While search engine optimization remains important, forward-thinking brands are now considering how their content contributes to the broader corpus of knowledge that trains tomorrow's AI assistants and chatbots."


Press Advantage operates as part of Velluto Tech Incubator, founded in Las Vegas, Nevada in 2011. The company provides comprehensive press release services including professional writing, distribution to major news outlets, and strategic guidance for businesses seeking to enhance their media presence. With over 16,000 businesses utilizing their platform, Press Advantage has established itself as a significant player in the press release distribution industry, helping companies navigate the evolving landscape of digital communication and AI-driven information systems.
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For more information about Press Advantage, contact the company here:
Press Advantage
Jeremy Noetzelman
support@pressadvantage.com
PO Box 29502 #84699
Las Vegas, NV 89126
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